Redefining the Language of Tea Packaging
A refined packaging redesign that turns everyday tea into a tactile experience, balancing warmth, freshness, and craftsmanship through thoughtful materials and bold visual expression.
Dao Duong
Co-Founder & Creative Director
Packaging & Printed Materials
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Jul 18, 2025
Naturest Rozy stands for purity, balance, and authenticity. The redesign of the black tea and matcha packaging line was guided by a single idea: to make everyday tea feel refined without losing its natural charm.
Dao created two distinct yet harmonious boxes — one for Black Tea, warm and grounded; the other for Matcha, fresh and vibrant. Each design has its own character while remaining part of one cohesive visual system. The concept relies on bold typography, vivid natural imagery, and a structure that highlights both craftsmanship and freshness.
Every detail was considered — the texture of the paper, the matte finish, the interplay of color and light — turning each box into a tactile experience that reflects the character of the tea itself: earthy, aromatic, and uplifting.
